Let’s talk about “gift,” baby.

Okay, first I have to get this out of the way: gift is not a verb. I don’t say “My in-laws gifted us with an Autry membership” because that makes me sound like a fucking tool. I say, “My in-laws gave us an Autry membership.” That is how words work. Do not argue with me.

But that is not what I actually wanted to say. What I want to talk about is the difference between a gift and a sale. ONLINE RETAILERS, TAKE NOTE.

A sale is when you offer a discount on items that you sell. A gift is when you give someone something for free. It is acceptable to offer a “gift with purchase.” UNLESS you do this:

(From my email. The subject line is something about May birthdays–i.e., Sam’s birthday.)

2013_05_v3

A gift with purchase is not a birthday gift. ESPECIALLY when I have ALREADY PURCHASED a subscription and you know that because THAT IS HOW I GOT ON YOUR MAILING LIST.

(Actually…the subscription was a gift.)

3 thoughts on “Let’s talk about “gift,” baby.

  1. Nana

    April 30, 2013 at 12:11pm

    It looks to me like they are presenting the subscription as the birthday gift and as an incentive there is a (bonus) plush toy.

  2. Annika

    April 30, 2013 at 12:13pm

    I think so, but they know we already have a subscription! I hate when companies put every customer onto the same list. It makes no sense, and is easy to avoid with good mailing list programs.

  3. Nana

    April 30, 2013 at 12:18pm

    One-size-fits-all lists are very annoying.
    Also multiple listings with the same company so that you get mailings
    EVERYDAY
    for a week or more.
    That happened to me.
    True story.

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