Okay, first I have to get this out of the way: gift is not a verb. I don’t say “My in-laws gifted us with an Autry membership” because that makes me sound like a fucking tool. I say, “My in-laws gave us an Autry membership.” That is how words work. Do not argue with me.
But that is not what I actually wanted to say. What I want to talk about is the difference between a gift and a sale. ONLINE RETAILERS, TAKE NOTE.
A sale is when you offer a discount on items that you sell. A gift is when you give someone something for free. It is acceptable to offer a “gift with purchase.” UNLESS you do this:
(From my email. The subject line is something about May birthdays–i.e., Sam’s birthday.)
A gift with purchase is not a birthday gift. ESPECIALLY when I have ALREADY PURCHASED a subscription and you know that because THAT IS HOW I GOT ON YOUR MAILING LIST.
(Actually…the subscription was a gift.)